{"id":152038,"date":"2024-02-23T19:30:58","date_gmt":"2024-02-23T08:30:58","guid":{"rendered":"https:\/\/www.howtocookthat.net\/public_html\/?p=152038"},"modified":"2024-02-23T19:30:58","modified_gmt":"2024-02-23T08:30:58","slug":"vegemites-secret-recipe","status":"publish","type":"post","link":"https:\/\/www.howtocookthat.net\/public_html\/vegemites-secret-recipe\/","title":{"rendered":"What is vegemite&#8217;s secret recipe?"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/ukd3lg3Z_Pg?si=--QBIJUOhTqg5oLc?rel=0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>How is vegemite actually made?  It&#8217;s a closely guarded secret recipe that took over a year to develop.  Including making beer to get the key ingredient I only have a week and half to try and figure it out.  Watch the video to see how it went.<\/p>\n<p>When it was originally launched Australians did not like vegemite.  But that all changed when they started actively marketing it as good for you.  Adverts featured the slogan &#8220;it puts a rose in every cheek&#8221; and used imagery of healthy children with red rosy cheeks eating vegemite.  It seems that the tactic worked because today millions of jars of the stuff are sold all around Australia.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.howtocookthat.net\/wp-content\/uploads\/2024\/02\/0007360_vegemite-220g_800-550x550.png\" alt=\"vegemite\" width=\"550\" height=\"550\" class=\"aligncenter size-large wp-image-152040\" data-wp-pid=\"152040\" srcset=\"https:\/\/www.howtocookthat.net\/wp-content\/uploads\/2024\/02\/0007360_vegemite-220g_800-550x550.png 550w, https:\/\/www.howtocookthat.net\/wp-content\/uploads\/2024\/02\/0007360_vegemite-220g_800-300x300.png 300w, https:\/\/www.howtocookthat.net\/wp-content\/uploads\/2024\/02\/0007360_vegemite-220g_800-150x150.png 150w, https:\/\/www.howtocookthat.net\/wp-content\/uploads\/2024\/02\/0007360_vegemite-220g_800-768x768.png 768w, https:\/\/www.howtocookthat.net\/wp-content\/uploads\/2024\/02\/0007360_vegemite-220g_800-100x100.png 100w, https:\/\/www.howtocookthat.net\/wp-content\/uploads\/2024\/02\/0007360_vegemite-220g_800-400x400.png 400w, https:\/\/www.howtocookthat.net\/wp-content\/uploads\/2024\/02\/0007360_vegemite-220g_800-1200x1200-cropped.png 1200w, https:\/\/www.howtocookthat.net\/wp-content\/uploads\/2024\/02\/0007360_vegemite-220g_800.png 800w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n \n<h4 align=center>My Cookbook<\/h4>\n<p align=center>\n<a href=\"https:\/\/www.howtocookthat.net\/public_html\/cook-crazy-sweet-creations-cookbook-ann-reardon\/\" target=\"_blank\"><img decoding=\"async\" width=\"40%\" src=\"https:\/\/www.howtocookthat.net\/wp-content\/uploads\/2021\/03\/hardcover-book-mockup-of-a-woman-reading-3409-el1.png\" alt=\"ann reardon crazy sweet creations cookbook\" title=\"Crazy Sweet Creations Cookbook\" style=\"opacity: 0.8; -moz-opacity: 0.8;\" class=\"fade\" \/><\/a>\n<\/br>\nStores that sell my book listed by country:  \n<a href=\"http:\/\/bit.ly\/ARcookbook\" rel=\"nofollow\" target=\"_blank\">http:\/\/bit.ly\/ARcookbook<\/a>\n<\/br>\nAll recipe quantities in the book are in grams, ounces and cups.<\/p>","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/www.howtocookthat.net\/public_html\/vegemites-secret-recipe\/\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.howtocookthat.net\/wp-content\/uploads\/2024\/02\/1065-150x150.jpg\" class=\"alignleft tfe wp-post-image\" alt=\"vegemite recipe\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.howtocookthat.net\/wp-content\/uploads\/2024\/02\/1065-150x150.jpg 150w, https:\/\/www.howtocookthat.net\/wp-content\/uploads\/2024\/02\/1065-100x100.jpg 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" data-wp-pid=\"152039\" \/><\/a><p>How is vegemite actually made? It&#8217;s a closely guarded secret recipe that took over a year to develop. Including making beer to get the key ingredient I only have a week and half to try and figure it out. Watch the video to see how it went. When it was originally launched Australians did not like vegemite. But that all changed when they started actively marketing it as good for you. Adverts featured the slogan<\/p>\n","protected":false},"author":1,"featured_media":152039,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142],"tags":[31,952,3749,3748],"_links":{"self":[{"href":"https:\/\/www.howtocookthat.net\/public_html\/wp-json\/wp\/v2\/posts\/152038"}],"collection":[{"href":"https:\/\/www.howtocookthat.net\/public_html\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.howtocookthat.net\/public_html\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.howtocookthat.net\/public_html\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.howtocookthat.net\/public_html\/wp-json\/wp\/v2\/comments?post=152038"}],"version-history":[{"count":1,"href":"https:\/\/www.howtocookthat.net\/public_html\/wp-json\/wp\/v2\/posts\/152038\/revisions"}],"predecessor-version":[{"id":152041,"href":"https:\/\/www.howtocookthat.net\/public_html\/wp-json\/wp\/v2\/posts\/152038\/revisions\/152041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.howtocookthat.net\/public_html\/wp-json\/wp\/v2\/media\/152039"}],"wp:attachment":[{"href":"https:\/\/www.howtocookthat.net\/public_html\/wp-json\/wp\/v2\/media?parent=152038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.howtocookthat.net\/public_html\/wp-json\/wp\/v2\/categories?post=152038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.howtocookthat.net\/public_html\/wp-json\/wp\/v2\/tags?post=152038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}